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About Impartial

Impartial began during our founder’s own prosecution, charged with a white-collar crime related to her employment that she didn’t commit. Through that experience, conversations with law trade organizations, two Supreme Court justices, defense attorneys, clerks, and law students revealed a hard truth: the system wasn’t just flawed. It was rigid by design. The beliefs we hold about American justice (who deserves punishment, what rehabilitation looks like, how accountability should work) are built on assumptions that continue to shape outcomes, even when we know better.

Justice demands a system grounded in shared values, where laws are applied fairly, and people are held accountable, but never beyond what is just.

Impartial takes a holistic approach to criminal justice reform, one that considers the whole person and the whole system. While many people care deeply about change, they’re overwhelmed or unsure where to start. A new generation is ready to lead, but needs the right foundation: understanding, community, and consistent action.

We create spaces where you can see the justice system through new eyes: through the artwork and stories of prison artists, through video games that imagine what the system could become, through content that challenges what you thought you knew. We’re not asking to fix everything at once. We’re inviting you to make justice part of your life, as a habit, so you can experience the impact you’re making and connect with others doing the same.

Impartial is a movement for fairness. A growing community where people take responsibility, challenge what’s broken, and build something better together.
Because sometimes, reclaiming our own humanity starts with stepping up for someone else’s.

How did it all start?​

Oct 2021
  • Impartial was founded and established as a 501(c)(3) non-profit organization
2022
  • Impartial began to collect prisoner artwork
  • Impartial began to recruit volunteers and interns
  • Impartial began development of our first criminal justice video game
2023
  • Impartial joins the NC Prison Legal Services on our first artwork exhibit, “Unshackled”
  • Impartial joins the Durham Art Guild for an art Exhibit
  • Impartial’s first corporate donation
2024
  • Impartial adds 1 new Board Member
  • Impartial working with NCSU’s Capstone program on developing our video game series
  • Impartial begins to stock artwork merchandise at the NC Museum of Art
  • Impartial builds an e-commerce shop for artwork merchandise
  • Impartial featured in NC Attorney at Law magazine for prison artwork program
  • Diane Wells, founder, featured in Duke’s RAILS legal program
2025
  • Impartial launches new website
  • Founder teaches Restorative Justice Clinic at Campbell Law School
  • Impartial launches a new prison artwork auction site through our community
  • Donated 13 pieces of artwork to a pre-Grammy gala to help LA firefighters
  • Impartial participates in non-profit community auction with our prison artwork
  • Impartial participates in Orange County, NC artwork exhibit at Eno River
  • Impartial launches a community membership with classes on “Truth, Lies, Values, Bias”
  • Impartial receives its first grant
  • Impartial launches new prison artwork community
  • Impartial launches new criminal justice video game community
  • Impartial featured in NC Attorney at Law magazine for prison artwork program
  • Founder makes a presentation of an interactive prosecution at the ACJS National Meeting
  • Impartial works with NCSU Capstone program developing justice video game series
  • Impartial adds 3 new Board Members and 1 new Advisor

Board of Directors

8

A founding board member of Impartial who brings a wealth of sales and operational expertise and knowledge to the team. Based in Melbourne, Australia, Matt has a passion for doing what is right and wants to make a significant contribution to the reform of the criminal justice system in the USA. He also believes education around incarceration and the criminal justice system is vital for change to be made.

Matt Cassar

9

Rooted in a distinguished legal career with the Federal Bureau of Prisons, where she served as Associate General Counsel and Ethics Officer, Danielle leads in ministry with the same devotion to social justice, ethics, and impact.

Danielle M. Clarke, Esq.

Untitled design (3)

Tyler Foster is a Memphis, Tennessee-based law student, community organizer, and formerly incarcerated advocate for criminal legal reform. He joined the board of Impartial because he believes in the power of storytelling and public advocacy to create lasting change in the criminal legal system.

Tyler Foster

2

Lissa was a founder on the Impartial Board of Directors and her connection goes back to being a friend and business colleague of Diane Wells during her wrongful prosecution and seeing how flawed the system could be for innocent people. Dynamic, innovative leader with an aptitude for understanding business processes and technology. Uses position of strength to execute strategic plans by building the talents of a team and instilling a sense of community and purpose. Ability to powerfully communicate a vision that animates, motivates, & inspires followers.

Lissa Johnsen

4

Gerry Komlofske is an experienced technology and business executive with a background in consulting, venture capital, and startups. He supports Impartial by helping the team understand emerging technologies and advising on how to coordinate and integrate them effectively.

Gerry Komlofske

Confident woman with short red hair and septum piercing, smiling in front of a teal background.

Cheyanne Murdock is a Raleigh, NC–based fundraising and communications professional with seven years of experience supporting nonprofits across the arts, affordable housing, and substance use recovery. She joined the Impartial board after witnessing firsthand how deeply the criminal justice system affects her community, and she’s committed to pushing for a fairer, more equitable system for everyone. She plans to use her skills and relationships to help further the mission of Impartial, one community at a time.

Cheyanne Murdock

5

Founder and Executive Director of Impartial, dedicated to addressing the gaps and inequities in the U.S. criminal justice system. Her work is deeply personal, shaped by her own experience with a system that did not make sense and ultimately inspired her to take action.

Diane Wells

Board of Advisors

1

Randall Willis, founder of Right Angle and an experienced marketing strategist, continues to support Impartial’s strategic marketing efforts and brand development initiatives.

B. Randall Willis

6

Katie Lawson, a corporate and tax attorney and founder of K. Lawson Law, provided essential legal and tax guidance during Impartial’s founding, helping establish its structural and compliance framework.

Katie Lawson